CPG Advisory helps companies navigate the risks and opportunities of China-based supply chains with clarity, experience, and confidence.
We are the only Western firm with an uninterrupted operational presence in China since 1978. Over decades of working through changing policies, shifting trade environments, and evolving supply chain structures, we have developed a deep understanding of how China actually works in practice.
Today we provide executive-level advisory to companies of all sizes seeking informed guidance on sourcing from China. Our advisory work spans a broad range of supply chain challenges, including:
What makes CPG Advisory distinctive is that our advice is grounded in real operational experience. Through close collaboration with our sister division, CPG Sourcing, we are able not only to design strategies but also to support their implementation when required.
This creates a powerful bridge between strategy and execution. Clients benefit from both deep China operational credibility and Western strategic advisory capability, enabling them to respond quickly and effectively to changing supply chain conditions.
CPG Advisory operates through four core pillars:
Since 1978, CPG has helped Western companies navigate the opportunities and challenges of sourcing from China. From the earliest stages of China’s opening to global trade, our role has been to provide thoughtful, pragmatic guidance grounded in the realities of the moment.
Successful sourcing has always required more than identifying suppliers. It involves understanding a complex set of variables, including supplier qualification, quality control, logistics infrastructure, regulatory frameworks, and the broader geopolitical environment.
In the early decades especially, success depended on agility. Policy clarity was limited, and companies had to adapt quickly to evolving tariffs, quotas, regulatory shifts, and changing market conditions. Effective supply chain management required deep knowledge of product assembly dynamics, access to components and raw materials both within and outside China, and careful evaluation of transportation options ranging from sea freight and air freight to rail.
Over time, CPG Sourcing, our operational division, developed extensive on-the-ground expertise supporting Western clients across these areas. That operational experience now forms a key foundation for the advisory insight offered by CPG Advisory today.
For a full overview of CPG’s history and operating model, please see our Sourcing Services website: https://cpgsourcing.com/about-us/our-history/
